Monday, September 10, 2007

Authority, Technorati Style

I was reading Evil Spock's blog, The Needs of The Few, and saw this:

Technorati sucks,
Authority is dropping.
Make me more famous!

Well, that got me to thinking again about this whole concept of "authority" that Technorati has forced on bloggers. If someone links to your blog, you get more of this "authority", just like if you link to blog that gives them some of this "authority". But this authority only lasts for six months. I guess they don't want all of that power going to your head. So, if millions of people link to your blog you have lots of authority, but six months later all of this authority is gone even if the links still exist? Technorati's advice to you is to periodically link to popular blogs in hopes that they will link back to you again and again. But this false authority created by Technorati only applies to blogs. So if CNN links to your blog, it doesn't give you any more authority. So, some random blogger has more authority than CNN. Well, maybe that isn't such a stretch. BUT the fact that any authority I give out only lasts for six months is crap. I have much more authority than that.


7 comments:

mad said...

Technorati is useless. I still use it, though, because every once in a blue moon I notice someone new has linked to me. That's all I use it for.

Evil Spock said...

Since Evil Spock gets little to no monetary/material gain from the blog, Technorati was the only thing making Evil Spock feel worthwhile.

Looks Evil Spock is going to have to go back to drinking and carrying a firearm for that heightened sense of self-esteem . . .

pineapple said...

mad: technorati is useful insofar that it is a target for my frustration. I am still looking for Alberto's replacement. Those are some big shoes to fill...

evil spock: might I suggest that you change how much technorati authority you get when you take over? Until then, the drinking and firearms ought to do the trick.

joan said...

what language are you speaking? and what's the big deal about having authority? it's just another word for responsibility, of which i have too much as it is. anonymity......now THAT'S worth having. and it lasts for fucking ever.

pineapple said...

amen to that!

Ted said...

Great post!

Ted

pineapple said...

thanks!