Authority is dropping.
Make me more famous!
Well, that got me to thinking again about this whole concept of "authority" that Technorati has forced on bloggers. If someone links to your blog, you get more of this "authority", just like if you link to blog that gives them some of this "authority". But this authority only lasts for six months. I guess they don't want all of that power going to your head. So, if millions of people link to your blog you have lots of authority, but six months later all of this authority is gone even if the links still exist? Technorati's advice to you is to periodically link to popular blogs in hopes that they will link back to you again and again. But this false authority created by Technorati only applies to blogs. So if CNN links to your blog, it doesn't give you any more authority. So, some random blogger has more authority than CNN. Well, maybe that isn't such a stretch. BUT the fact that any authority I give out only lasts for six months is crap. I have much more authority than that.